During the eight-day video production period, we shot 72 videos showcasing the various features of Bugaboo’s baby strollers. Our design team built three distinct sets for the videos, which fell into three categories: guided selling, stroller assembly, and comparison.
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We created a variety of video types for Bugaboo, ranging from detailed assembly tutorials to short clips highlighting the unique selling points of each product. To effectively emphasize the features, we shot the videos in various realistic environments. The sets were themed with three colors: teal, cotton candy, and mandarin. Our creativity went beyond just designing the sets; we also created custom-made surfaces to mimic real-life terrain to simulate the use of the strollers.
Bugaboo’s requirement was to use real parents and babies in their product videos. With our network and own casting, we found a diverse group of parents and their children. This requirement presented a unique challenge that we overcame by providing adequate preparation for both the children and the parents. We created a play area in the studio and provided in-house product training for the parents to ensure a smooth and efficient process.
