Praxis publishes flyers with offers and specials full of inspiration for DIY projects. In addition, they inspire customers through visuals on their website and mailings. A content strategy and visual production have been created specifically for these communication efforts. In-situ visuals, hero and cover content were produced for the campaign. The strategic content is based on the brand identity of the hardware store.
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The renewed content strategy was developed based on Praxis’ existing brand strategy. We have established do’s and don’ts for future visual productions in a strategic document, including guidelines for visual use. Content pillars or categories can be used to create further content.
By choosing strategic and fitting visuals, not only is Praxis’ communication effectively utilized, but also the hardware store’s brand recognition is increased. All developed content has also been used for other marketing purposes.
For Praxis, we work on full-service productions, including set design and pre-production. We have designed and built multiple sets for the productions, resulting in a complete bathroom setting, bedroom, and even a garden. All of this was done in a studio to visually present the products in the best possible way.
