Citadel Spaans was working with a poorly converting website and a manual booking system. Registrations for language courses were processed manually. The choice for custom work was quickly made. We delivered a multilingual website, including a custom booking system. Based on a new marketing strategy, campaigns were designed for social media and the Google search engine.
Toegepaste skills
As a language center, you depend on the number of participants in the language courses. That’s why we opted for a website focused on conversion. The multilingual website was delivered in Spanish, Dutch, and English. This way, the different target groups are directly informed about the course offerings. The website comes across as playful, enthusiastic, and reliable. This fits well with the employees of Citadel Spaans.
After delivering the new website, we started working on multilingual advertising campaigns on Google, Facebook, and Instagram. This way, we reach relevant target groups with compelling advertisements. Previous website visitors are actively reminded to sign up for a language course with smart retargeting campaigns. The website is further developed based on the data.
All online marketing activities are executed monthly for Citadel Spanish. Webgrade collaborates with organizations to achieve the best online results.
To speed up registration for the courses, we chose a custom booking system. We developed it in such a way that the system shows availability and the correct times and prices. Bookings can be paid online and are automatically integrated into the agenda, CRM system, and accounting via a smart link.
