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Windmill Forwarding

Windmill Forwarding is an international moving company specializing in intercontinental moves. After previous collaborations, we were given the opportunity to take on the full online branch of the company through a pitch.
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Windmill Forwarding

Windmill Forwarding is an international moving company specializing in intercontinental moves. After previous collaborations, we were given the opportunity to take on the full online branch of the company through a pitch.
View the website

Focusing on digital transformation

The time had come for a digital transformation within the company. Previously, the website required a lot of manual work and had a very slow loading time. We developed a customized website including a moving quote generator and automatic integrations with their CRM system for new requests. Two marketers work weekly at Windmill Forwarding on location to handle all online campaigns (SEA, SEO, email, design, CRO) and present the progress and plans for the new month every month.

Toegepaste skills

Development
Digital Design
Digital Strategy
Digital marketing
SEO Copywriting

End-user centric

Previously, each request had to be manually entered into the CRM system and there was no space for a description. The new design is fully tailored to the end-user’s needs. With the handy moving quote generator, visitors can quickly provide the scope of their move and calculate the volume of their belongings. A photo shoot was also organized to replace impersonal stock photos, providing a personal and engaging look to Windmill Forwarding’s communications.

Digital marketing strategy

Webgrade is responsible for the complete online marketing strategy and execution. We work, among other things, on Google Ads campaigns active in 40 countries. In addition, we monitor all leads and jointly agreed KPIs and continuously adjust the online strategy based on data. We work on location one day per week to stay up to date with developments within the company and the team.

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